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Indiana athletic trainers' association

2019-2020 AT Public Awareness Campaign


SEPTEMBER 13 - 19, 2019

The IATA's AT Public Awareness Campaign will kick off with a #SafetyinFootball campaign in September centered around the importance of athletic trainers on the sidelines of secondary school football games.

On Friday Night, September 13, 57 high schools around Indiana will wear a helmet sticker to bring awareness to athletic trainers in the state. Almost 5000 stickers will be worn under the lights that evening as we kick off a week-long campaign. Theses stickers are all provided free of charge thanks to a grant from the Great Lakes Athletic Trainers Association.

For those secondary school athletic trainers who ordered stickers:

Please download this packet of information containing helpful hints, templates, and how you can share your part in this campaign.

Here is a sample press release you may distribute as you wish.

Stickers will be delivered to the address you provided the week of the 13th. They will be arriving direct from the manufacturer, Tabco.

These stickers have already been approved by the IHSAA.

The stickers should be placed on the back, lower, rear of the helmet whenever possible. We know that all helmets have various sticker designs/logos, so all we ask is for consistent placement among all stickers within your football team.

We kindly ask that you share/retweet social media posts from both GLATA (@D4Updates) and IATA (@INAthletic) on your personal accounts and any athletic training/sports medicine department accounts you may run. We also encourage you to ask your high schools to share these posts as well.

Take photos! Share them out! We want to see these stickers under the lights.

The following information should be shared with any stakeholders to help educate them on the importance of athletic trainers and what they do every day to improve safety, lessen the risks of injury, and keep the focus on the fun and camaraderie of football.

Athletic Training

Athletic training encompasses the prevention, examination, diagnosis, treatment and rehabilitation of emergent, acute or chronic injuries and medical conditions. Athletic training is recognized by the American Medical Association (AMA), Health Resources Services Administration (HRSA) and the Department of Health and Human Services (HHS) as an allied health care profession.

Athletic Trainers (AT’s) are highly qualified, multi-skilled health care professionals who collaborate with physicians to provide preventative service, emergency care, clinical diagnosis, therapeutic intervention and rehabilitation of injuries and medical conditions.

How to Improve Safety in Football

      • Emergency Action Plans (EAPs)
      • Concussions
      • Sudden Cardiac Arrest
      • Heat Related Illness
      • Lightning
      • Sickle Cell
      • Asthma


“Preparation for response to emergencies includes education and training, maintenance of emergency equipment and supplies, appropriate use of personnel, and the formation and implementation of an emergency plan. The emergency plan should be thought of as a blueprint for handling emergencies. A sound emergency plan is easily understood and establishes accountability for the management of emergencies. Furthermore, failure to have an emergency plan can be considered negligence.”

NATA Position Statement: Emergency Planning in Athletics



“A concussion is a type of traumatic brain injury—or TBI—caused by a bump, blow, or jolt to the head or by a hit to the body that causes the head and brain to move rapidly back and forth. This sudden movement can cause the brain to bounce around or twist in the skull, stretching and damaging the brain cells and creating chemical changes in the brain. Medical providers may describe a concussion as a “mild” brain injury because concussions are usually not life-threatening. Even so, the effects of a concussion can be serious.” - Centers for Disease Control

For more information on Concussions, click one of the links below:

CDC Concussion Website | Concussion 101 - NATA


“Sudden cardiac arrest occurs suddenly and often without warning. It is triggered by an electrical malfunction in the heart that causes an irregular heartbeat (arrhythmia). With its pumping action disrupted, the heart cannot pump blood to the brain, lungs and otherorgans. Seconds later, a person loses consciousness and has no pulse. Death occurs within minutes if the victim does not receive treatment.” - American Heart Association

“Though many athletes with heart conditions can live a normal life and not experience health-related problems, sudden fatality from a heart condition is the leading medical cause of death in NCAA athletes, responsible for 75 percent of all sudden deaths that occur during exercise, training or competition.” - National Collegiate Athletics Association

For more information on Sudden Cardiac Arrest, click one of the links below:

National Collegiate Athletics Association

Automated External Defibrillators (AEDs) - Korey Stringer Institute

Sudden Cardiac Arrest - Infographic - NATA


“Heat illnesses are a spectrum of illnesses that occur due to heat exposure. This heat exposure can come from either environmental heat (air temperature) or simply intense exercise. These conditions can range from minor heat cramps to life-threatening heat stroke. As with all emergency conditions, there are steps that you can take to prevent heat illnesses, such as proper hydration, heat acclimatization or body cooling.” - Korey Stringer Institute

“According to the CDC, heat illness during practice or competition is the leading cause of death among U.S. high school athletes.” - National Athletic Trainers’ Association

For more information on Heat Related Illness, click one of the links below:

Beat the Heat - NATA

Parents and Coaches Guide to Heat Illness - NATA


“According to the CDC, lightning strikes Earth more than 8 million times per day. NOAA reports that from 2004-2013, 33 people were killed and 234 injured due to lightning, and on average, lightning strikes are fatal to about 10% of people who are struck, while the remain 90% survive but with long-term, often debilitating symptoms.” - National Athletic Trainers’ Association

““If thunder roars – GO INDOORS!” Everyone should be in safe zones BEFORE lightning reaches the playing field.” - Korey Stringer Institute

For more information on Lighting Safety, click the links below:

Lightning Do’s and Don’ts - NATA


“In 2002, the NATA Task Force for Sickle Cell Trait Awareness determined that over the past four decades, exertional sickling has killed at least 15 football players. In the past seven years prior to publishing, it was reported that exertional sickling was the cause of nine student athlete deaths. Of the 136 total sudden, non-traumatic sports deaths in high school and collegiate sports over a decade, 5% were from exertional sickling.” - National Athletic Trainers’ Association

For more information on Sickle Cell, click one of the links below:

Sickle Cell Trait Fact Sheet for Student Athletes - NCAA

Sickle Cell Trait Fact Sheet for Coaches - NCAA


“Asthma is a chronic disease involving the airways in the lungs. For many asthma sufferers, timing of these symptoms is closely related to physical activity. And, some otherwise healthy people can develop asthma symptoms only when exercising. - American Academy of Allergy, Asthma and Immunology

For more information on Asthma, click one of the links below:

Asthma Fast Facts for Kids - CDC


Learn More about Athletic Trainers from At Your Own Risk


Indiana athletic trainers' association

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